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Thursday, September 29, 2011

Printer firms attempt new formats to help save costs

WITH companies resorting cost cutting measures due to economic slowdown, Canon and HCL Technologies have come out with a novel strategy to promote managed print services (MPS -pooled printers) to enable companies save on printing costs.

Companies are spending less on office equipment because of slowdown and “we are converting this into opportunities by getting contracts for managed document services and printing,“ Alok Bharadwaj, senior VP , Canon India told Financial Chronicle.

He said enterprises are planning to deploy cost-effective measures to reduce costs that are convenient and managed print service (MPS) is one of them.

Small and medium enterprises especially are working on four Cs -cost, control, convenient and care (for the environment -carbon footprint) -and companies are utilising MPS as one of the solutions.

“Companies are going for alternative services instead of spending on printers.... World is moving into centralised environment from individual now with high utilisation solutions like MPS,“ Anubhav Saxena, VP and global head, HCL Technologies, told FC.

In India, there are 60 billion pages printed every year through different types of printers and therefore, even if we calculate per page print at Rs 1.75, the market is expected to be at least Rs 10,000 crore. And, if companies switch over to MPS, they can save around 30 per cent of their total cost on printing, Bharadwaj said.

Epson India, however, felt that MPS is still a costlier affair for small enterprises. Therefore, the company is focusing for Indian version of printers for such markets. “The market is at nascent stage right now for MPS in India, but, our way of looking in the market is different. We are customising products for even small to smaller organisations as per Indian customers.

There is a potential in those markets and we are developing products for such markets for long-term growth,“ said Ram Prasad, deputy GM, Epson India.

He said though volumes are small growth is large in geographies such as B, C and D classes of markets as MPS is mainly used by large enterprises in retail, banking, financial services and insurance, information technology and enables services.

Amrita Choudhury, Research analyst, Gartner, said, “MPS globally is used by large enterprises across sectors to save cost. But, only few SMBs are using this service because as volumes are less and amount could be higher.“

According to Gartner, MPS market size is expected to exceed $10 billion worldwide by 2013 from around $7 billion in 2010.

Apart from Canon, Epson and HCL Technologies, other major companies providing MPS are like Hewlett-Packard, Xerox and Ricoh.

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